Bryan gets reduced fees for his daughter's piano lessons by maintaining her teacher's website. Bryan is practicing the central tenet of marketing called ________.
A. growth
B. value
C. power
D. sustainability
E. exchange
Answer: E
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Measures of profitability for a firm engaging in operations selling merchandise in its stores to generate net income do not include:
a. rate of return on assets. b. rate of return on common shareholders' equity. c. earnings per share of common stock. d. inventory turnover ratio. e. none of the above.
Answer the following statements true (T) or false (F)
1. Presentation aids are often clearer than speech itself. 2. Visual aids can help make your speech more persuasive. 3. Visual aids can lend an air of professionalism to your speech. 4. Before using an animate visual aid, consider in advance the kinds of problems it could create for you and your listeners.
Benchmarking requires the comparison of your firm to other organizations; it is not appropriate to benchmark by comparing one of your divisions to another of your divisions
Indicate whether the statement is true or false
Which of the following is true of ethnocentrism?
A. It refers to the receptive and heterogeneous attitude prevalent in a host country. B. It is synonymous with the concept of xenocentrism. C. It is typically considered a negligible aspect of international marketing. D. It is synonymous with cultural relativism. E. It refers to people's tendency to view their own group as the center of the universe.