Which of the following statements best describes the productivity paradox of technology investment?
A) The productivity of any technology is directly proportional to the investment in that technology.
B) While it is easy to quantify the costs associated with developing an information system, it is often difficult to quantify tangible productivity gains from its use.
C) As investment in technology increases, productivity decreases steadily.
D) While it is easy to identify and quantify the intangible benefits of an information system, it is not easy to quantify the tangible benefits.
E) The productivity of an information system is in no way related to the investment in the technology.
B
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For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?
A) use/user B) attribute/benefit C) competition D) high touch E) quality/price
Treasury stock does not vote, has no preemptive rights, cannot participate in dividends, and has no liquidation rights
Indicate whether the statement is true or false
The statement of cash flows is not one of the basic financial statements
Indicate whether the statement is true or false
The process by which companies acquire new customers, keep the customers they already have, and grow the business by increasing their share of customers' purchases is referred to as
A. customer segmentation analysis. B. relationship marketing. C. lifetime value marketing. D. share of customer. E. customer relationship management.