Which of the following styles represents the most desirable method of identifying
sources in the body of your outline?
a. Obama, Barack.The Audacity of Hope. New York: Crown Publishers, 2006, pp. 11-18.
b. Obama, The Audacity of Hope, pp. 11-18.
c. (Obama, The Audacity of Hope, pp. 11-18)
d. (Obama)
Answer: c
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To discover how a target audience might react to a new ad campaign, marketing executives
A) brainstorm among themselves. B) conduct focus groups. C) brainstorm with marketing executives from other firms. D) start the campaign and then poll people on its effectiveness.
Whenever people do not have similar backgrounds and experiences, they are highly likely to
perceive messages similarly. Indicate whether the statement is true or false
Bright lights help to create a more relaxed atmosphere
Indicate whether this statement is true or false.
Effective speakers take into account the ________ of the audience, as women and men differ from each other in their attitudes about particular topics.
A. political orientation B. sex composition C. physical characteristics D. sexual orientation