Price elasticity, or how buyers view price fluctuation, can have a significant impact in what area?
A) competition
B) marketing objectives
C) market demand
D) government regulations
E) cost structure
Answer: C
Explanation: Buyers can also exhibit individual levels of price sensitivity. Marketers refer to this sensitivity as price elasticity - how responsive demand will be to a change in price.
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Which one of the following is typically NOT a goal of employee publications?
A. Informing employees about the organization's strategy and goals B. Providing employees information they need to perform their assignments C. Encouraging employees to maintain and enhance the organization's standards D. Providing a direct vehicle for employee "whistle-blowers" to report abuses E. Recognizing employees' achievements and successes
The basic difference between a good and a service is that a good
A. is more quickly forgotten by consumers. B. can be physically touched. C. is always less expensive than a corresponding service. D. provides intangible benefits. E. generates greater interest among consumers.
The first stage in the process that organizations need to engage him to become inclusive is:
a. Strategic planning b. Self study/assessment c. Feedback d. Implementation
Secured creditors must share the assets of a debtor equally
Indicate whether the statement is true or false