Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general. Although this may simply be the result of ________, if other women interpreted the name choice the same way, it is likely this product would fail.
A. selective retention
B. stimulus discrimination
C. selective comprehension
D. selective analysis
E. selective exposure
Answer: C
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A) Activity-based costing B) Customer lifetime value C) Customer value analysis D) Customer-perceived value E) Customer profitability analysis
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a. Preparation, implementation, vacillation, flagellation, completion b. Stagnation, preparation, implementation, determination, fruition c. Configuration, centralization, fertilization, perspiration, preservation d. Anticipation, stimulation, application, determination, acclimatization
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Answer the following statement true (T) or false (F)