While preparing an electronic résumé that can be scanned accurately, _____.
A. use a nontraditional résumé format
B. include italics, underlining, and open bullets
C. use popular, nondecorative typefaces
D. keep white space to a minimum
Answer: C
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Which of the following is a challenge in which business marketers differ from the consumer marketers?
A) understanding deep customer needs in new ways B) identifying new opportunities for organic business growth C) geographically concentrated buyers D) calculating better marketing performance and accountability metrics E) competing and growing in global markets, particularly China
In the statement, “Leader appreciation leads to higher work engagement in employees,” the variable leader appreciation is the ______ variable.
A. independent B. mediating C. dependent D. moderating
Which social media metric helps marketers to evaluate how conversations about one brand compare with conversations about its competitors?
A. applause rate B. amplification rate C. sentiment analysis D. conversation rate E. share of voice
Which statement is true regarding independent agents?
A) They represent one firm at a time. B) They usually specialize in a particular product. C) They act as sales representatives. D) They are usually based at domestic offices. E) They do not monitor or address customer satisfaction.