According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as
A) opinion leaders.
B) researchers.
C) cumulative contacts.
D) network effectors.
Answer: A
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Analyzing a sample is done to
a. gain insight into a larger population that the sample is presumed to represent b. determine the validity of survey questions c. determine the reliability of survey questions d. select the most appropriate sampling procedure
Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics
The name for the step in the Motivated Sequence in which the speaker tries to intensify the listener's commitment to the solution by helping them imagine the results from the solution is called the __________ step
a. need b. action c. visualization d. satisfaction e. attention
If you are interested in finding the most recent knowledge about communication you should look to
a. a textbook b. a website c. a book chapter d. a scholarly journal