People with high ______ are responsive to social and interpersonal cues of others.
A. self-esteem
B. self-monitoring
C. locus of control
D. self-efficacy
E. agreeableness
B. self-monitoring
Self-monitoring is the extent to which people are able to observe their own behavior and adapt it to external situations. Those high in self-monitoring are able to regulate self-presentation for desired public appearances, and be highly responsive to social and interpersonal cues of others.
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Which of the following does not describe appropriate space management?
A. High turnover items need to be restocked more frequently to avoid stockouts. B. A retailer overallocates space to some low-productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs. C. Merchandise categories with high GMROI merit more space than merchandise categories with lower GMROI do. D. Less space is allocated to fast-selling merchandise to allow more shelf space to encourage sales of slower-moving items. E. A retailer overallocates space to categories purchased by their platinum customers, the customers with the highest lifetime value.
When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________
A) occasion segmenting B) local marketing C) market diversification D) market targeting E) product positioning
Which of the following is in place when a manufacturer makes use of more than one type of channel?
A) multichannel distribution system B) intermediation C) third-party logistics D) supply chain management E) vertical marketing system
Target costing is arrived at by
A) taking the selling price and subtracting desired profit. B) taking the selling price and adding desired profit. C) taking the selling price and subtracting the budget standard cost. D) taking the budget standard cost and reducing it by 10%.