In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?
A) create awareness
B) inform the market
C) create desire
D) encourage purchase
E) build loyalty
D
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Tosho Electronics, a leading Japanese, electronic manufacturer believes shorter product life cycles of new products reduce the scope for R&D and innovation. Offer a possible reason for shorter life cycles
What will be an ideal response?
Sales representatives that perform specific acts at the specific direction of the company they represent are considered:
A) agents of the company B) principals of the company. C) independent contractors of the company. D) none of the above.
Describe six malware safeguards.
What will be an ideal response?
Joanette, Inc., is considering the purchase of a machine that would cost $240,000 and would last for 5 years, at the end of which, the machine would have a salvage value of $48,000. The machine would reduce labor and other costs by $62,000 per year. Additional working capital of $7,000 would be needed immediately, all of which would be recovered at the end of 5 years. The company requires a minimum pretax return of 17% on all investment projects. (Ignore income taxes.)Refer to Exhibit 12B-1 and Exhibit 12B-2, to determine the appropriate discount factor(s) using the tables provided.Required:Determine the net present value of the project.
What will be an ideal response?