Cassandra sees a 30-minute TV show on an entertainment channel that advertises various types of kitchen appliances manufactured by Evolve, a brand of home appliances. In the show, the host demonstrates the usage of different appliances and describes the features and benefits of each product. This is an example of
A. specialty advertising.
B. a sales promotion.
C. an infomercial.
D. buzz advertising.
E. personal selling.
Answer: C
Business
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