After the first flight, Gail would most likely build a long-term relationship with the new client by:
A) e-mailing a new flight schedule
B) sending an online customer service survey
C) calling the client to ensure satisfaction with the flight
D) requesting referrals from the client to engage in upselling
E) checking with the billing department to make sure the client was invoiced
C
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Low-interest financing and longer warranties are both examples of ________ pricing
A) segmented B) promotional C) product bundling D) captive product E) product form
Marketing's fundamental purpose is to create value by developing a variety of offerings that will earn income for the company.
Answer the following statement true (T) or false (F)
Mark is out sailing in his boat one evening when he hears a young girl crying for help in the middle of the lake. Which of the following is true?
a. Mark must help the girl or he will be liable for negligence. b. Mark must help the girl only if he knows her. c. Mark must help the girl if he is the girl's uncle. d. Mark must help the girl if he begins to rescue her and increases her danger.
Dean got a job as a copyrighter for a publishing firm, and after working for the firm for two years, was told he was required to sign a mandatory arbitration agreement and agree to submit any employment disputes to binding arbitration. Dean was also told that if he would not sign it as is, he would be fired. Dean:
a. will have to sign the agreement if he wants to keep his job b. does not have to sign the agreement, and can still keep his job