SCENARIO-BASED QUESTIONS Creating an Appropriate Visual: ? Susan has been asked to give a presentation on budgeting to help her audience understand where and how they spend their money. From the data that she has gathered, she discovers that the
typical households spend their income in the following areas proportionally to their monthly pay: ? 35% Housing 20% Transportation 20% Food 10% Health care and health insurance 5% Clothing 5% Credit card debt and interest 5% Entertainment ? Select an appropriate visual to depict this information, and explain why the visual would be appropriate for the presentation.
The data provided presents a list of percentages. Susan can best depict the data accurately in a pie chart. Pie charts, like segmented charts and area charts, show how the parts of a whole are distributed. Pie charts are effective for showing parts of a whole, or in other words, percentages. In this instance, Susan can put each percentage in a slice of the pie chart.
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Using the BCG portfolio analysis, a "dog" should be phased out unless
A. the market has a small chance of rebounding. B. additional resources could increase its relative market share slightly. C. its marketing manager is a champion of the product. D. it complements or boosts the sales of another product. E. None of the choices is correct. Dogs should be phased out.
Which of the following reached market maturity over a 15-year period starting in 1970?
A. single-line mass merchandisers B. fast-food outlets C. mass-merchandisers D. catalog showrooms E. supercenters
Advantages to doing business as a partnership include
A. partners do not need to pay income tax on their income from the partnership. B. the partnership has “flow through” taxation. C. the partnership is taxed as a separate entity and must pay all taxes. D. the partnership has double taxation
DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. DeFeet's _____ includes retailers and online retailers throughout the world. A. product strategy B. place strategy C. price strategy D. promotion strategy E. positioning strategy