Which of the following is a characteristic of a good press release?
A) focusing on only the facts without embellishment
B) using passive voice to bring the writing to life
C) including fictional examples to illustrate a point
D) avoiding any links to current events or issues
E) composing the release online for the best results
A
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Identify Porters' Five Forces?
Credit-card fees paid by retailers average from _____ percent to _____ percent of sales
a. 1.5; 5 b. 2.5; 3.5 c. 3.5; 5 d. 5; 6
In which of the following cases of consumer safety violations will the U.S. Department of Agriculture be required to take action?
A) A new drug was released into the market without adequate testing and this lead to adverse side effects among users. B) A brand of soft toys for infants was produced with low-grade foam and fabrics that are harmful for children when ingested. C) A batch of sausages and cold cuts from a particular vendor was found to have high levels of salmonella and other pathogenic organisms. D) A fleet of cars released into the market by a famous company was found to have a defective braking system which could prove fatal for owners.
Conducting original international research can be fraught with problems including understanding the nuances of another culture, translating accurately, and gaining the trust of consumers who may view strangers suspiciously.
Answer the following statement true (T) or false (F)