Special adjustments made to ensure that the message of a performance will be effectively delivered by mass media transform the performance into
A) an authentic performance.
B) a live-on-tape performance.
C) a mediated message.
D) a pre-recorded message.
Answer: C
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Offensive expressions, especially those aimed at individuals or groups because of their race, ethnic characteristics, sexual-orientation, or minority status, are known as
A) libel. B) emotive speech. C) slander. D) hate speech.
When each main point is equal in importance to each other,
it is known as a. standard of balance. b. subordination. c. internal review. d. ordination.
Define and give an example of an internal public.
What will be an ideal response?
Communicators using the mass media must recognize the inherent characteristics of mass communication. They are _______
a. audience/speaker isolation and advertising interruption of message continuity b. delayed audience feedback and greater emphasis on the method of message transmission c. the way a message is sent and the content of the message d. the size of the audience and the method of transmission