Reporters rarely work overtime
Indicate whether the statement is true or false
False
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An appeal that states, "Be your own person. Don't follow the crowd," is which type of motive appeal?
a. aggression b. authority/dominance c. defense d. autonomy/independence
Staying within the subject area of the proposition is the advocate's responsibility for
doing what? (a) Assuming the burden of proof. (b) Developing a topical prima facie case. (c) Arguing inherency. (d) All of the above
Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.
Carly is a member of a group that helps raise money for local animal shelters. She has been assigned the role of writing letters to large companies to ask for donations. What type of role is Carly filling by writing these letters?
A. a relational role B. a task role C. a value role D. a counterproductive role