Which of the following gives the marketer an opportunity to demonstrate the product in an environment where it most likely would be used?
A. Catalog marketing
B. Direct-response marketing
C. Direct selling
D. Television home shopping
E. Online retailing
Answer: C
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Which of the following best describes the psychological orientation of an individual making a "maximax" choice?
A. optimist B. cynic C. pessimist D. defeatist
Monique Penn makes stunningly expensive one-of-a-kind bracelets at luxury stores such as Bergdorf-Goodman. Portions of the proceeds from the sales of its jewelry go to support the Alaska Native Arts Foundation, which trains and educates indigenous people and to Charity Water, a nonprofit organization with a mission to bring clean water to impoverished people. Imagine someone is motivated to buy a piece of her jewelry in order to benefit one of the above nonprofits. This customer wants to ask Penn the "Five Questions to Ask before Participating in a Cause-Related Marketing Program. " Which question would Monique Penn have the most trouble answering candidly?
A. Is the company committed? B. How is the program structured? C. How will the organization that benefits use my money? D. Does she find the program meaningful? E. Who does this program benefit?
________ is a set of drivers, APIs, or other software that improves connectivity between a client application and a server
Fill in the blanks with correct word
Describe the three situational characteristics in Fiedler's leadership theory that allow a leader to determine the favorableness or unfavorableness of a leadership situation.
What will be an ideal response?