What are the risks and potential benefits of online customer communication?
The stakes are high whenever customer comments--and company responses--may be viewed by hundreds, thousands, and maybe millions of people online. Companies can strengthen relationships with customers, win new customers, and build a positive reputation online. However, slow or poorly written responses can lose customers and damage a company's image in a very public way.
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What is a person or group that has an interest or concern in an organization?
A. Partner B. Business strategy C. Stakeholder D. Supplier
Pick a foreign country where you would like to do business. Write a brief report explaining the cultural differences between your country and that country, and describe how you will handle them.
What will be an ideal response?
If a gain of $25,000 is incurred in selling (for cash) office equipment having a book value of $100,000, the total amount reported in the cash flows from investing activities section of the statement of cash flows is:
A) $25,000 B) $75,000 C) $100,000 D) $125,000
Opinion leaders are:
A. wealthy, highly-educated individuals. B. experts on all high-involvement consumer goods. C. usually the same individuals for all social classes. D. people who influence others.