According to Greek philosopher Aristotle, it's important for each of us to understand techniques of persuasion so we can avoid being manipulated by unscrupulous persons

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Communication & Mass Media

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Researchers are trying to determine the public’s attitude about the importance of education, but worry that respondents will try to tell the researchers what they think is the desirable answer. Why would be the best strategy to assess the public’s attitude?

a. Use an interview rather than a survey b. Use a quasi-explicit measure c. Use a random sample of the population d. Use an implicit measure

Communication & Mass Media

You can plan the words for a presentation that is read or memorized, but not for a presentation that uses a limited number of notes or an outline as a speaking guide

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Communication & Mass Media

The categories of informative speech topics may overlap for many topics

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Communication & Mass Media

Neuroticism is negatively related to being mentored

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Communication & Mass Media