“Jay is a nice guy, but it’s really annoying that he’s such a gap filler,” says Felipe. Based on Felipe’s description, you can deduce that Jay ______.

a. talks and talks without interruption
b. listens to only some parts of the conversation but not others
c. interrupts stories to guess the endings
d. interprets innocent comments as personal attacks


c. interrupts stories to guess the endings

Communication & Mass Media

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Facts and statistics are especially important with informative and persuasive speaking

Indicate whether the statement is true or false

Communication & Mass Media

Global Pictures is about to release their second feature film. Their first film was a blockbuster, and their pre-release campaigns played a pivotal role

This time, Global Pictures wants to attract an even larger audience and at the same time to minimize the campaign cost. A team of publicity experts is planning to meet so that they can come up with an effective strategy. In this scenario, which task should they primarily focus on, and why? a) Formulate criteria; so that the group members know the group goal and when it has developed a good solutio b) Generate several possible solutions; so that the team can choose the best suggestion and save time c) Make an action chart; so that they can clearly define who is doing what so that they can have a productive meeting d) Evaluate the team's problem-solving method for the previous year; so they can decide whether to use the same method this year as well

Communication & Mass Media

Psychology suggests that because of the _________ the conclusion is important because listeners often remember what is said at the beginning and end of a talk rather than what comes in between.

a. primacy effect b. recency effect c. primacy-recency effect d. None of the choices is correct.

Communication & Mass Media

Olivia became upset when her boyfriend said, "Thanks for the grub!" after she cooked him dinner because the word "grub" always made her think of the disgusting worms that infested her parents' garden when she was a child. This illustrates the principle that

a. Communication is a process b. Communication is symbolic c. Communication is human d. Communication is influenced by culture

Communication & Mass Media