_______ arethe standards we use to determine right from wrong, or good from bad, in thought and behavior

a. Responsibilities
b. Standards
c. Ethics
d. Morality


c

Communication & Mass Media

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A group of citizens in the State of Zipzap gets enough valid signatures on a petition to put a referendum on the ballot that would require the state legislature to adopt a state holiday on Charles Dickens’s birthday. An all-news radio station sells advertising time to those who favor the holiday but refuses to sell time for advertisements against the holiday. The anti-Dickens group tells the station manager that under Section 315, the manager must give the group equal opportunity. Who is correct, and why?

a. the anti-Dickens group, because Section 315 requires equal opportunity b. the anti-Dickens group, because Section 315 requires broadcasters to be balanced in their presentations of ballot issues c. the station, because the station does not have to give time to the anti-Dickens group if the pro-Dickens group bought time d. the station, because Section 315 does not apply to ballot issues, only to political candidates

Communication & Mass Media

An important difference between the introduction for an informative versus a persuasive speech is the way you

A. gain and maintain audience attention. B. establish source credibility. C. forecast organization and development of your topic. D. state your purpose.

Communication & Mass Media

Aesthetic texts are always written texts

Indicate whether the statement is true or false

Communication & Mass Media

Bonnie, an experienced PR practitioner, has written several books and published many articles on different practices of PR and the field in general. In doing this, which step of ensuring professionalism in the industry is she initiating?

a) Expanding body of knowledge b) Code of ethics c) Standardized curriculum d) Changing practitioner mindsets

Communication & Mass Media