_____ is a generalization of linear regression for predicting a categorical outcome variable
a. Multiple linear regression
b. Logistic regression
c. Discriminant analysis
d. Cluster analysis
B
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Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.
Answer the following statement true (T) or false (F)
A British company called Path Intelligence has developed a system that ascertains how people move within a city or even within a store. What is this system called?
A) Pathfinder B) PathMiner C) Footpath D) Pathdata
____________ is a common approach using the professional expertise within an organization to develop and maintain the organization's information technology systems.
Fill in the blank(s) with the appropriate word(s).
_____ is a negotiation tactic that involves taking a time out
a. Silence b. Venue c. Caucus d. Take-it-or-leave-it e. Low ball