Which of the following situations is best suited for the use of direct marketing as a promotional
tool?
A) situations requiring developing personal relationships with other brands
B) situations involving sales of high involvement products and services
C) situations where some level of interactivity is desired
D) situations requiring an improvement in the company's perceived reputation
C
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The “REAL BOSS” in the service delivery experience is ______.
a. the guest b. the front-line employee c. the general manager d. the owner of the organization
Which of the following is NOT necessary for a successful acquisition?
A. Good bidding strategy B. Clear strategic rationale for making the acquisition C. Quick completion of the acquisition D. Thorough pre-acquisition screening E. Post-acquisition audit to review the process and discuss ways to improve it
Which of the following criteria should be considered when selecting an identifier?
A) Choose an identifier that is stable. B) Choose an identifier that will not be null. C) Choose an identifier that doesn't have large composite attributes. D) All of the above.
At the Seymour Clinic, the number of patients seen by three doctors over five days is as follows:PhysicianDayDr. AbleBr. BakerDr. ChowMon 19 25 27 Tue 20 22 27 Wed 22 24 32 Thu 19 20 22 Fri 20 34 27 This data set would call for
A. five-factor ANOVA. B. three-factor ANOVA. C. two-factor ANOVA with replication. D. two-factor ANOVA without replication.