Which resource provides many full-text articles in business and trade publications from 1971 to the present?

A) Academic Search Complete
B) ABI/Inform Global
C) JSTORE.
D) LexisNexis Academic


Answer: B

Communication & Mass Media

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"Feedback" means

A.) any response the speaker gets from the listeners. B.) the verbal signals listeners send back to the speaker. C.) the way a speaker replies to the listeners. D.) the nonverbal cues in an audience. E.) none of the above.

Communication & Mass Media

In the realm of goals and research, which one of the following characterizes iterative planning?

a. Objectives are planned, goals are measurable. b. Goals are based on research, research in turn is based on objectives. c. Research is measurable, goals are actionable. d. Goals lead to research, research can lead to goal revision.

Communication & Mass Media

Maeve and Jerome have a marriage that benefits them both. Jerome is able to focus considerable time on his work which he loves while Maeve enjoys focusing on the home and kids. A relationship that maximizes the rewards for each party is consistent with __________ theory.

A. equity B. rules C. social exchange D. attraction

Communication & Mass Media

The word count for a 30-second radio commercial is approximately:

a. 100-120 words b. 60-75 words c. 80-100 words d. 120-150 words

Communication & Mass Media