A well-educated and trained employee is virtually guaranteed job security by today's employers. Therefore, he or she doesn't need to worry about keeping his or her skills current
Indicate whether this statement is true or false.
Answer: FALSE
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Most consumers are tolerant of spam, which makes the creation of an e-mail program easier
Indicate whether the statement is true or false
In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM) and retailers (e.g. Walmart), rather than consumers
Indicate whether the statement is true or false
The margin of safety is the amount:
a. by which the sales price per unit exceeds the variable cost per unit. b. that the contribution margin exceeds fixed cost. c. by which the profit calculated under absorption costing exceeds the profit calculated under variable costing. d. that sales can decrease before the company will suffer a loss.
A(n) ________ is a promise to deliver specific benefits associated with products or services to consumers
A) service B) brand C) license D) patent E) alliance