Lanying always tells Lei what to do and lectures rather than communicates; she rarely seeks Lei’s advice, and always has the last word in their interactions. What kind of relationship pattern is this?

A) equality
B) balanced split
C) unbalanced split
D) monopoly


Answer: D

Communication & Mass Media

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Explain how inoculation theory works to prevent persuasion. Make sure to discuss both major components of the theory.

What will be an ideal response?

Communication & Mass Media

What is the primary purpose of including "reset" time in a time line?

a. to give the crew time to fix technical problems b. to give the producer time to make script changes c. to give the crew a chance to get into opening positions d. to give the talent a break e. to give the AD a chance to take notes

Communication & Mass Media

Claire is a mentor in an after-school program and works well with her group. When she recently told several students they needed to buckle down and complete their schoolwork, they readily obliged. This demonstrates what source of power?

A. referent power B. expert power C. reward power D. legitimate power

Communication & Mass Media

Only empirical research reports are included in the literature review.

Answer the following statement true (T) or false (F)

Communication & Mass Media