A marketing concept that refers to the revenue (or profit) generated by one customer over their lifetime dealing with one firm is their ________.
A. influencer impact
B. customer profile
C. benefit matching
D. long-term value
Answer: D
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Unhappy customers are ______ as likely to spread negative word of mouth as happy ones are to spread positive word of mouth.
a. just b. twice c. three times d. four times
Some countries with weak uncertainty avoidance exhibit religious and political fundamentalism and intolerance
Indicate whether the statement is true or false.
When the forward premium or discount on the foreign currency equals the interest differential between the domestic and foreign interest rates divided by one plus the foreign interest rate, what is being satisfied?
A) covered interest arbitrage B) interest rate parity C) domestic and foreign interest rates D) spot and forward exchange rates
With respect to government organizations, the duality concerns ______.
A. short term based on election phases B. changes in the government C. long-term initiatives D. A and C