People from different ethnic groups
A. may be influenced by very different cultural variables.
B. do not play an important role in the American marketplace.
C. have common needs.
D. have similar ways of thinking.
E. create challenges for marketers, not opportunities.
Answer: A
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When higher-priced competitors match the lower prices but have longer staying power because of deeper cash reserves, it leads to a(n) ________
A) low-quality trap B) fragile-market-share trap C) price war trap D) escalator trap E) shallow-pockets trap
What is spoofing?
Today, for most organizations, having a social media plan is an essential business strategy which means that ______.
A. social media will significantly impact organizational behavior B. cyberloafing will require constant management attention C. we can reduce our reliance on non-verbal communication D. it will only impact us on the organizational level
A problem with S-curves is that ______.
a. interpreting them is not always self-evident b. managers do not know how to use them c. they capture little financial or cost information d. they are not audited