Some organizations take collaboration so seriously that they are changing the traditional office layout and replacing cubicles with low walls or no walls between desks. Many are creating small, informal areas designed to encourage spontaneous discussion and problem solving. This is an example of which concept?

a. Cooperative phalanxes
b. Collaborative groups
c. Cooperative posses
d. Collaborative teams


d. Collaborative teams

Business

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Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back

Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity

Business

Most organizations use very similar performance measures in their day-to-day business operations

Indicate whether the statement is true or false

Business

In the context of the criteria used to determine the levels of work and pay differentials, value refers to the work performed in a job and how it gets done.

Answer the following statement true (T) or false (F)

Business

The umbrella term that refers to the marketing of goods or services using digital mediums, such as e-mail, websites, search engines, and social media platforms is

A. search marketing. B. social media. C. digital marketing. D. techno-marketing. E. branded content.

Business