The social commerce approach characteristic of transparency is best defined by which of the following?
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Acknowledge the value of the opinions customers offer.
e. Encourage consumers to contribute posts.
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
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Which executional framework features someone telling about a positive experience with a company or product?
A) slice-of-life B) dramatization C) testimonial D) fantasy
The backward pass ______.
a. starts at the end of the project b. moves toward the last node in the project c. ends at the middle node in the project d. starts at the beginning of the project
Answer the following statement(s) true (T) or false (F)13. Corporate entrepreneurship and intrapreneurship are not the same thing.
13. Corporate entrepreneurship and intrapreneurship are not the same thing. 14. Corporate entrepreneurs work within only large organizations whereas entrepreneurs inside can exist in any type of organization, big or small. 15. An entrepreneur can own his or her own business or work in a corporation with an entrepreneurial spirit. 16. A franchise is a type of license purchased by a franchisee from a franchisor to allow them to trade under the name of that business. 17. Franchising can be a beneficial way for entrepreneurs to get a head start in launching their own businesses as they don’t not have to pay the franchisor royalties after buying the franchise.
The general goal of an Information System is to convert data into useful:
A) procedures. B) tools. C) information. D) data flows.