Answer the following statement(s) true (T) or false (F)13. Corporate entrepreneurship and intrapreneurship are not the same thing.
13. Corporate entrepreneurship and intrapreneurship are not the same thing.
14. Corporate entrepreneurs work within only large organizations whereas entrepreneurs inside can exist in any type of organization, big or small.
15. An entrepreneur can own his or her own business or work in a corporation with an entrepreneurial spirit.
16. A franchise is a type of license purchased by a franchisee from a franchisor to allow them to trade under the name of that business.
17. Franchising can be a beneficial way for entrepreneurs to get a head start in launching their own businesses as they don’t not have to pay the franchisor royalties after buying the franchise.
13. False
14. True
15. True
16. True
17. False
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The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.
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