Good customer service means giving customers everything they ask for, whenever they ask for it.
Answer the following statement true (T) or false (F)
False
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Jordan is a purchasing manager of computer and software equipment for his company, which employs about 350 individuals. He subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Jordan is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. Jordan spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Jordan most likely in?
A. Information search B. Problem recognition C. Evaluation of alternatives D. Purchase E. Postpurchase
The rights and liabilities of the surety and the guarantor are substantially different.
Answer the following statement true (T) or false (F)
Ralph Nader is most closely associated with which of the following?
A) the consumerism movement of the 1960s B) the consumerism movement of the early 1900s C) the current environmentalism movement D) green marketing E) the social marketing concept
Which of the following is correct concerning the outline for persuasive messages?
a. Solicited and unsolicited sales messages follow the same outline steps. b. An attention-getting sentence is not essential in a solicited sales message. c. Unsolicited sales messages follow the same outline as a neutral news message. d. Solicited sales messages do not require a call for action.