Critics of Fishbein’s model have argued that in addition to cognitive factors, ___________ factors also influence attitude.

a. personality
b. innate
c. emotional
d. quantitative


c. emotional

Communication & Mass Media

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The bidirectionality hypothesis concerns which of the following?

a. A promise of a future vacation b. A planned holiday activity c. A parent choosing what night is “movie night” and the child choosing the movie to see d. A phone call

Communication & Mass Media

For the company’s annual report you have written a series of vignettes highlighting the community service work company employees are doing while on vacation. You realize these stories are excellent material for a ______ to send to the media.

a. media kit b. brochure c. news feature d. Op-Ed

Communication & Mass Media

Dong-Sun and Chris had a very serious argument during which Dong-Sun said some very hurtful things to Chris

After the argument, he tried to apologize for what was said during the argument. Dong-Sun's later behavior best reflects which principle of communication? a) Communication is a package of signals. b) Communication is punctuated. c) Communication is transactional. d) Communication is irreversible and unrepeatable.

Communication & Mass Media

Visual aids should be colorful because color is more vivid than black and white

Indicate whether the statement is true or false

Communication & Mass Media