Critics of Fishbein’s model have argued that in addition to cognitive factors, ___________ factors also influence attitude.
a. personality
b. innate
c. emotional
d. quantitative
c. emotional
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The bidirectionality hypothesis concerns which of the following?
a. A promise of a future vacation b. A planned holiday activity c. A parent choosing what night is “movie night” and the child choosing the movie to see d. A phone call
For the company’s annual report you have written a series of vignettes highlighting the community service work company employees are doing while on vacation. You realize these stories are excellent material for a ______ to send to the media.
a. media kit b. brochure c. news feature d. Op-Ed
Dong-Sun and Chris had a very serious argument during which Dong-Sun said some very hurtful things to Chris
After the argument, he tried to apologize for what was said during the argument. Dong-Sun's later behavior best reflects which principle of communication? a) Communication is a package of signals. b) Communication is punctuated. c) Communication is transactional. d) Communication is irreversible and unrepeatable.
Visual aids should be colorful because color is more vivid than black and white
Indicate whether the statement is true or false