Wes, who is an art collector, offered to buy a print from Le Monde Gallery. Le Monde balked at the price, sending Wes a letter of rejection. That day it discovered that the print was not as highly valued as originally thought. Le Monde immediately telephoned Wes to accept his offer. Is there a contract?
A) Yes, since the acceptance was received before the rejection
B) No, because the rejection was effective upon dispatch
C) No, because the rejection terminated the offer
D) Yes, because the acceptance is always effective upon dispatch
A
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The concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, and direct marketing - to provide a consistent message across all audiences is referred to as ________.
A. the media mix B. marketing by objectives (MBO) C. the promotional blend D. the marketing matrix E. integrated marketing communications (IMC)
Zhang Company has a loan agreement that provides it with cash today, and the company must pay $25,000 4 years from today. Zhang agrees to a 6% interest rate. The present value of 1 (single sum) for 4 periods at 6% is 0.7921. What is the amount of cash that Zhang Company receives today?
What will be an ideal response?
Which of the following promotions is targeted toward the trade rather than consumers?
A. bounce-back coupons B. coupons C. premiums and sweepstakes D. bonus packs E. spiffs
Read the description of following adjustments that are required at the end of the accounting period for AAA Appliance Repair Services. Record the necessary adjusting entries required at the end of January on page 2 of a general journal. Omit the descriptions.A. Prepaid rent for the year on January 1, 2019. Rent expired during the month of January 2019, $2,000. B. Purchased supplies for $7,600 on January 1, 2019. Inventory of supplies was $1,600 on January 31, 2019. C. Depreciation is computed using the straight-line method. Equipment purchased on January 1, 2019, for $15,000 has an estimated useful life of 5 years with no salvage value. D. Signed a 3-month contract for $600 of prepaid advertising on January 1, 2019.
What will be an ideal response?