Social media monitoring is also known as ________ ________.
Fill in the blank(s) with the appropriate word(s).
social listening
Social media monitoring, also known as social listening, is the process of identifying and assessing what is being said about a company, individual, product, or brand on the Internet.
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Which of the following is an example of channel differentiation?
A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.
Employee skills, knowledge, and abilities that are not equally available to all organizations are difficult to imitate.
Answer the following statement true (T) or false (F)
Which of the following valuation methods is superior to others in the list since it considers expected earnings?
A) liquidation value B) book value C) P/E multiple D) present value of the interest
Although telephone selling by an inside sales group can save time and money in business markets, it has been declining in recent years.
Answer the following statement true (T) or false (F)