Which statement does not describe humor when used as a concluding strategy:

a. it should be brief
b. it should stimulate a positive response
c. it should be taken from a reliable source such as a joke book
d. it should be spontaneous


Answer: c

Communication & Mass Media

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Handouts can be useful

a. for presenting extraneous information not related to the speech. b. when distributed before a speech so that listeners can follow. c. for presenting complex ideas or lots of statistical information. d. when distributed during a speech for enhancing interaction.

Communication & Mass Media

Within the media economic game, the exchange value for media businesses, advertisers, and media employees is measured:

a. individually b. aggregately c. qualitatively d. quantitatively

Communication & Mass Media

Broadcast stations which do not comply with the FCC’s EEO/AA requirements are subject to

a. fines b. sanctions c. short-term license renewal d. license revocation e. all of the above

Communication & Mass Media

In which circumstance might a group-oriented member ethically take a competitive approach during a conflict with other group members?

A. when an important value or belief of the member is at stake B. when another member behaves competitively C. never D. when the member is trying to stimulate interest in the issue E. when the member finds it enjoyable to do so

Communication & Mass Media