________ goods are appropriate for intensive distribution, as their sales rely on the consumer seeing the product, feeling an immediate want, and being able to purchase now.
A. Durable
B. Convenience
C. Shopping
D. Impulse
E. High-technology
Answer: D
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________ refers to a diversification strategy that involves taking a step back (up) on the value chain toward the raw materials.
A. Horizontal integration B. Forward integration C. Conglomerate integration D. Backward integration
Marketing managers should view potential customers as
A. always wanting to meet needs in the same way. B. being of different types, but all having the same characteristics. C. all having the same needs. D. grouped into segments of similar consumers. E. all alike.
Which of the following is a true statement about personal investing?
A. Every security investment will generate money. B. In general, riskier investment strategies offer the potential for higher returns. C. The buy-and-hold approach of securities results in substantial gains in a short time period. D. Individuals who invest in securities must use the services of an investment bank.
Public relations activity in international markets is growing due to the proliferation of media.
Answer the following statement true (T) or false (F)