There are two alternative pathways to persuading others. One leads us to evaluate the merits of the persuasive arguments carefully and thoughtfully. This is known as the
a. central route.
b. peripheral route.
c. indirect route.
d. engaging route.
a. central route.
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An auto accident rendered Jane's nervous system unable to send messages for her to breathe, so she is on a respirator. Which brain structure was damaged in the accident?
a) medulla b) cerebellum c) hippocampus d) reticular formation
In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings
This is most likely because AT&T advertisers have discovered that a. phone service is viewed by most consumers as a social identity product. b. sad or nostalgic moods cause people to process ad contents in a biased way. c. phone service is viewed by most consumers as a utilitarian product. d. most consumers do not view long-distance companies as a relevant concern.
Of the following types of prostitution, which has the highest public visibility, and therefore, greater obvious impact on the surrounding community?
a. brothels b. escort services c. massage parlors d. bar/casino services
The comprehensive sex education discussed in the textbook has all of the following elements except:
A. must teach adolescents how to refuse unwanted sex and avoid unintended sex B. must increase adolescents' motivation to engage in safe sex C. must change perceptions about peer norms and attitudes D. must reduce adolescents' likelihood of having sex