When watching the network news, you are likely to see ads for laxatives, arthritis medicine, and denture adhesives. Which audience is the advertiser appealing to in these ads?
What will be an ideal response?
A targeted audience.
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Edward l. Bernays is remembered for which of the following reasons?
A. He invented the press release. B. He handled the public relations for O. J. Simpson following his criminal trial. C. He wrote the first book about public relations and taught early public relations courses. D. He made Elvis a star.
Which statement is true about popular culture and stereotypes?
A. Sometimes we unconsciously accept stereotypes presented in the media. B. Popular culture is the main reason stereotypes persist. C. Popular culture reinforces existing stereotypes. D. We resist stereotypes projected by popular culture.
Imagine you are serving on a jury. The defendant in the case answers all of the prosecutor’s questions but slouches in his chair, avoids eye contact, and mumbles during examination. Analyze the effects that his nonverbal behavior could have on your perceptions of innocence or guilt.
What will be an ideal response?
After a computer program is copylefted, who has the opportunity to alter a code and expand the application’s utility?
a. Free coders b. Source coders c. Second-hand users d. Follow-on users