A government agency has a new hydroelectric project that will take 15 years to build before it pro¬vides any benefits. The net present value of the project will be highest under which of the following discount rates?
a. 0 percent
b. 1 percent
c. 3 percent
d. 5 percent
a. 0 percent
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A simple situation in which two parties come together and freely agree to an exchange is only prima facie ethically legitimate because:
A. certain conditions must be met before it can be concluded that autonomy has been respected and mutual benefit has been achieved. B. it rejects the assumption that individuals are capable of pursuing their own ends. C. it involves the consent of both parties involved and leaves no room for unethical acts. D. research studies prove that a simple exchange does not involve unethical situations.
In the creative brief, the message theme is the:
A) rationale behind a unique selling point B) benefit or promise the advertiser wants to convey C) written or verbal component of the ad D) information provided in the ad to support the key idea
Examples of nonprogrammed decisions would include the decision to _____.
A. reorder supplies B. develop a new product or service C. perform routine maintenance on one of the machines in manufacturing D. terminate an employee for violation of company rules E. grant personal leave to an employee
______ refers to prejudging of out-group members based on prior experiences and beliefs.
A. Stereotyping B. Ethnocentrism C. Prejudice D. Ignorance