Stormbreaker, a new spymovie, details the story of Alex Rider who, after the death of his uncle, is recruited as an M16 spy. Armed with a special set of gadgets, Rider's mission is to save millions of lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pen paid to have its pen featured in this movie. This is an example of:

A. advertising
B. a sales promotion
C. paid-for public relations
D. product placement
E. lobbying


Answer: D

Business

You might also like to view...

The null and alternative hypotheses divide all possibilities into

A. two sets that overlap. B. two non-overlapping sets. C. two sets that may or may not overlap. D. as many sets as necessary to cover all possibilities.

Business

Soon after Victor purchased his new vehicle, he received an e-mail from the company thanking him for his purchase and explaining all the features of his new car. The e-mail also contained a link to the company's 100,000 mile club where customers who have had their vehicles for more than 100,000 miles share stories about positive experiences with the brand. By sending this e-mail, the firm is most likely attempting to

A. reduce cognitive dissonance. B. increase consumer equity. C. assess the customer's lifetime value. D. increase ease of doing business. E. sell additional products.

Business

A project team assigns probabilities of 0.1, 0.2, and 0.4 respectively to the maturity, complexity, and dependency categories. The probability of failure can be calculated as:

A) 0.23. B) 0.33. C) 0.65. D) 0.70.

Business

A new shopping mall is considering setting up an information desk manned by one employee. Based upon information obtained from similar information desks, it is believed that people will arrive at the desk at the rate of 15 per hour

It takes an average of two minutes to answer a question. It is assumed that arrivals are Poisson and answer times are exponentially distributed. (a) Find the probability that the employee is idle. (b) Find the proportion of time that the employee is busy. (c) Find the average number of people receiving and waiting to receive information. (d) Find the average number of people waiting in line to get information. (e) Find the average time a person seeking information spends at the desk. (f) Find the expected time a person spends waiting in line to have his question answered.

Business