In a SMART sales call objective, the "M" refers to the fact that the objective should:
A. maximize the customer's order size.
B. manage time wisely.
C. move the prospect to buy.
D. be measurable.
E. minimize the cost to the customer.
Answer: D
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Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________
A) personal selling B) direct marketing C) public relations D) buzz marketing E) word-of-mouth influence
Implementation is best described by which of the following choices?
a. The phase when the change vision is announced and operational planning begins b. The phase when people realize that they have to work to sustain changes and energy wanes c. The phase when things change and people are required to change their work habits d. The phase when the change has been adopted and embedded in the organization
With regard to the promise of irrevocability, the CISG differs from the UCC in that the CISG ________
A. requires the promise of irrevocability to be signed by both parties B. requires the promise of irrevocability to be limited by time C. does not require for the promise of irrevocability to be in writing D. makes it mandatory only for the offeree, and not for the offeror, to obey the promise of irrevocability
Older Americans do not need private insurance to supplement their Medicare coverage
Indicate whether the statement is true or false.