Using exponential smoothing, the demand forecast for time period 10 equals the demand forecast for time period 9 plus
a. ? times (the demand forecast for time period 8).
b. ? times (the forecast error for time period 9)
c. ? times (the observed demand in time period 9).
d. ? times (the forecast error for time period 8).
b
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Which of the following is not a likely source of information for competitive intelligence?
A. Competitors' press releases B. Industry gossip C. Competitors' annual reports D. Competitor's customer records E. Sales visits to customers
Glamour Looks is a beauty salon. It offers various skin and hair treatment packages based on customer requests. Which of the following types of services is Glamour Looks offering?
A. Micromanagement B. Wardrobing C. Standardized service D. Personalized service E. Perceived service
Which of the following is NOT true of reference groups?
A) Reference groups do not carry the weight of authority. B) Consumers look to reference groups to guide their buying behavior. C) Individuals use reference groups to anchor their own beliefs and attitudes. D) Reference groups are familiar to consumers. E) Reference groups are not a recent phenomenon.
The likelihood of a risk event occurring ________ as a project goes through its life cycle.
Fill in the blank(s) with the appropriate word(s).