According to PRIZM, the ________ cluster is characterized by educated, midscale, and multiethnic, urban couples in America's fast-growing cities
Concentrated in a handful of metropolitan areas such as Las Vegas, Miami, and Albuquerque, these households feature older home owners, empty nesters, and college graduates.
A) Beltway Boomers
B) Old Milltowns
C) Cosmopolitans
D) Young Digerati
E) Winner's Circle
C
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Historically, the primary emphasis for the sales force was on increasing the volume of sales transactions.
Answer the following statement true (T) or false (F)
Whether a question format is categorical or metric greatly impacts what he or she can or cannot say about these concepts
Indicate whether the statement is true or false
How did late 1960s business climate and operation in the United States differ from that of the late 1950s?
a. Businesses generally had more freedom to compete in the marketplace in ways they saw fit. b. Fewer businesses were behaving ethically. c. Unions had become more powerful, with larger memberships. d. More common business practices were regulated by the government.
A traditional approach to product design is the over-the ______ approach.
Fill in the blank(s) with the appropriate word(s).