Give an example of an audience member using the process of decoding.
What will be an ideal response?
Hearing a bit of ominous music as a film character is first introduced and understanding that the character is bad or dangerous.
You might also like to view...
When a speaker has too many main ideas to cover in a speech, what two criteria should be used to
select the best ideas for inclusion in the speech? What will be an ideal response?
Match the following terms with their examples
1. Funnel 2. Inverted funnel 3. Clarification 4. Elaboration 5. Mirror 6. Tunnel a. "Can you tell me a little more about yourself?" b. "Are there any other features of the location that you would consider important?" c. "You say, then, that it is important for you to be located near a university?" d. "Does your company have an intranet? What are the most common issues or problems that your company deals with regarding the intranet?" e. "Can you tell me about the experiences you've had conducting job interviews? Do you ask applicants how they developed an interest in the job?" f. A series of questions at a similar level of openness or closedness.
Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Rating be?
a. .1 or 10% b. .01 or 1% c. .5 or 50% d. .05 or 5%
Which of the following is likely to be included in a traditional journalist's guide?
A. what happened, when did it happen, and why did it happen B. what, when, where, who, how, and why C. how many, how long, under what circumstances, and why D. when, where, and why