Attitudes toward honesty and truth telling are culture specific
Indicate whether the statement is true or false.
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Which of the following statements is true about branding?
A) The first step in developing a brand identity is to focus on product features rather than customer benefits. B) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers. C) A brand name provides customers with a way to quickly comprehend the brand's primary benefits. D) A brand-encoding system refers to the measures taken to protect a brand name. E) Functional names refer to brand names that are associated with an experience.
Finding out how sources conduct fact checking will help ensure what?
A) The information is independently verified. B) The material was designed to support the outcome. C) The source used proper methods to collect its data. D) The source has a reputation for honesty and reliability. E) The author is credible.
According to Thomas, which three cultural characteristics are manifestations of a nation’s culture?
A. rituals, religions, history B. economic, legal, political C. norms, boundaries, familial D. languages, traditions, and values
Dealing with consumers around the world is primarily the job of advertising and marketing professionals
Indicate whether the statement is true or false