Which of the following statements is true regarding the old mass-media communications model?
A) Mass-media costs are decreasing.
B) Mass-media audiences are increasing.
C) Many viewers are gaining control of message exposure through DVRs and video streaming.
D) Ad clutter is decreasing.
E) Internet ad spending has stagnated and more marketers are shifting toward TV advertising.
C
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How has the pervasiveness of crises in society affected the public relations industry?
A) It has caused organizational leaders to hire more public relations employees. B) It has led to a continuous cycle in which one crisis leads to another. C) It has made public relations best known for crisis management. D) It has caused members of the media to favor public relations for its ability to "spin."
Which of the following principles is critical for the success of empowerment and involvement initiatives in organizations?
A. Shared information B. Knowledge development C. Totalitarianism D. Linking rewards with performance
Lucy always wanted to live in downtown San Francisco. For 10 years she has worked as a manager at an investment banking firm, where she is well paid. However, the most affordable condo is still more than $1 million more than she wants to pay. Although Lucy has the money to purchase the condo, she cannot justify to herself paying so much money for one person-even for a condo in the middle of downtown San Francisco. Lucy ______ part of the market for condos in downtown San Francisco because she ___________________ to buy.
A. is; has the ability B. is not; lacks the authority C. is not; lacks the willingness D. is; has the authority E. is not; lacks the desire
The goal of building client-based relationships is to satisfy customers so well that they become very loyal and would be unlikely to switch to competitors.
Answer the following statement true (T) or false (F)