Paul describes how hunger is a world-wide problem, and then explains that there is a
hunger problem in America. Finally, he describes a family suffering in his hometown.
The principle of supporting material organization thatPaul employs here is the
a. primacy-recency principle.
b. complexity principle.
c. "soft" to "hard" evidence principle.
d. specificity principle.
d
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The effects of _____ are one of the most difficult audience variables to analyze given the rapid social changes in recent decades
A) gender B) religion C) age D) affectional orientation
In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on
Indicate whether the statement is true or false
Which of the following statements is true about the "communities of practice?"
a. Communities of practices are groups of people who share a concern or a set of problems and who interact on an ongoing basis b. Communities of practices can be created only by people who can actually "meet" each other c. Communities of practices can be created by meeting regularly to share ideas and concerns d. Only a and c e. Only b and c
In social cognitive theory, seeing a model rewarded for prohibited or threatening behavior increases the likelihood that the observer will perform that behavior. This is called
A. observation learning. B. the inhibitory effect. C. vicarious reinforcement. D. the disinhibitory effect.