The Greek term _________ means both "character" and "habit."

a. pathos
b. ethos
c. logos
d. kronos


b

Communication & Mass Media

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Go Pizza is a highly regarded pizza delivery corporation. To improve its services, the company thought about conducting a survey on customer satisfaction and needs. What is the best way to get responses from customers?

a. Provide a reply card asking for feedback along with the pizza at the time of delivery b. Ask for email addresses every time a pizza is delivered and email each customer asking for feedback c. Keep telephone numbers for each customer, call a day after a pizza is delivered, and ask for feedback d. Save customer addresses and send each one a direct mail letter asking for feedback after a pizza is delivered

Communication & Mass Media

Systems theorists advance a principle of optimization or looking for minimum output in return for minimum input

Indicate whether this statement is true or false.

Communication & Mass Media

What assumptions are embedded in magic bullet theory and hypodermic needle theory?

What will be an ideal response?

Communication & Mass Media

__________ would love to figure out how much of the media audiences they buy is disinterested in their products and messages

Fill in the blank with correct word

Communication & Mass Media