What is one reason that Six Sigma is more difficult to apply to service processes?
A) There is no manual that suggests how Six Sigma can be applied to services.
B) The work product is more difficult to see.
C) There is no way to measure process capability of a service product.
D) The National Six Sigma Society cautions against using it for services.
B
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Before rolling out a new marketing communications campaign, employees went to a rally and received training on why the company was changing directions and what it would mean to their customers, which is an example of relationship marketing
Indicate whether the statement is true or false
________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores
A) Differentiated B) Mass C) Niche D) Local E) Individual
Developing a product offering is essentially a question of the width and depth of the product assortment
Indicate whether the statement is true or false a. True b. False
Which of the following should not be included in direct materials costs for a bike manufacturer?
A. Pedals. B. Handlebars. C. Seats. D. Machine lubrication oil. E. Tires.