Which of the following statements is false in describing different categories of trade areas?
A. The location of competitive stores can also affect the actual trade area configuration.
B. The secondary trading area is the geographic area of secondary importance in terms of customer sales, generating about 20-30 percent of the site's customers.
C. The primary trading area is the geographic area from which the shopping center or store site attracts 80 percent of its customers.
D. The best way to define the three trade zones is based on driving time rather than distance.
E. The tertiary trading area includes the remaining customers who shop at the site but come from widely dispersed areas.
Answer: C
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BlueBear is a shoe manufacturer based in the United States. Which of the following indicates that the company is following a market development strategy?
A) BlueBear introduces a line of children's clothing to its current target market. B) BlueBear employs a British comedian for a U.S. advertising campaign. C) BlueBear introduces its shoes in the Indian and South-East Asian markets. D) BlueBear adds a line of leather purses to its offerings in the U.S. market. E) BlueBear develops a line of athletic shoes for its current target market.
______ corporate social responsibility focuses on maximizing profits while obeying the law; it focuses on increasing sales and cutting costs to maximize returns to stockholders.
A. Federal B. Local C. Ceiling D. Legal
A good way for a business speaker to focus on audience benefits is to use the word ______.
A. profit B. you C. boss D. me
Which of the following statements concerning survivors benefits under a company sponsored retirement plan is false?
A) The employee has the power to reject the benefits in exchange for a larger single life annuity. B) Most company retirement plans provide death benefits for s a surviving spouse. C) Survivorship benefits for a surviving spouse are required under the Retirement Equity Act of 1984. D) Both post and pre-retirement surviving spouse benefits are required under federal law.